ContentWeb Completes the “Last Mile” for Communication Pros




Communication professionals have a tough job. The need to identify, draft and finalize communications content is greater than ever. In a 24×7 “always on” world people want more information than ever, and they want it in easy to understand, digestible language.

Whew, the work just keeps piling up. New product announcements, upgrades, customer wins, advanced product uses, partnerships, co-marketing arrangements, new distributors, new market additions, new executive gains, new sales programs, sales numbers, pricing changes, discount opportunities, compliance requirements, material safety sheets, updated labels – and that’s just the tip of the iceberg. There is so much content to create that communications pros never stop putting out more great stuff.

But, distribution is a nightmare. Let’s face it, most communications pros rely on one tool to put those golden nuggets in front of user eyes – and that tool is email. Now, after all that work identifying key messages, drafting, writing, editing and gaining approvals, that wonderful content becomes one of dozens of emails the user receives each and every day.

Email is becoming “email hell.” Too much for most people to absorb, and too much to track. On average each American worker receives 122 work related emails every single day. Scanning and reading these emails takes up 28% of each person’s time.

All that work, and in the end those key messages simply don’t make it into the users hands. They are sitting in an email inbox, waiting to be discovered.

As internet use exploded in the 1990s everyone saw the need for higher bandwidth. Dial-up service was simply insufficient for most user needs. The phone companies that provided the vast majority of this bandwidth had much faster technology. DSL and ISDN technology, often on high speed optical or improved copper cable, was available, and was used every day moving data between hubs. But the companies had not put this high speed wiring into most end-user locations.

This was called the “last mile” problem. All this work had been done to move data fast, but when it came to delivering it into user hands the speed slowed to a crawl as it hit that “last mile.” Despite all the work, users were not obtaining the data they needed.

And that’s the problem with over-reliance on email. Everyone has it, so it is over-used. Too many business, and personal, emails coming too often, all day long, 24×7. There’s no way for the communication pro to make their email stand out, and too often the key messages simply don’t make it into user hands.

ContentWeb is the new technology to solve this email problem. Using cloud services, ContentWeb allows communications pros to post up their content in a central resource center where it is organized and extremely easy to access.

Users can now find what they want, when they want it, on their smart phone, tablet or PC. They aren’t searching through all those emails, because their content is right there on their dashboard. Content is targeted at those who need it, and available 24×7 inside their organization-specific resource center.

By putting content in a mobile app, users experience a simple Facebook or LinkedIn style interface. Posts are easy to scan, with highlights on the major bullets they need. And most importantly, the content is always there in one place, separated from all the “noise” that is today’s email interface.

Further, now it is easy for the communications professional to highlight the importance of a key message by making it a “hot post” that all key users will see first and foremost for timely content distribution. And if the communications professionals need users to take action on these key messages they can assign “to dos,” and even track follow-ups to see if users followed through on key messages.

“Look in your email” is no longer the way effective communications pros tell users where to find key messages. No longer do communications pros need to worry if users found the key messages, or if a user is taking advantage of the current version of important content. All of that is solved by using the ContentWeb content resource center – making life better for the pro and user alike.